Sending Text Messages
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Big Dot Media needed marketing that would enable them to target groups of customers with information about new products and services.
Using SMS allowed interaction between customers and the sales team.
A "push" sms message was sent to a target group of customers with information regarding specific products and services.
A "pull" short code 60777 was published on all e-marketing and direct mail material as a direct response tool for customers to opt-in to for further information on products and services.