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Mobile Messaging Insight
Get the latest stats to help you make informative decisions on using mobile messaging in your business.
Find out moreBig dot media Uses Textlocal
Overview
An SMS service provides a really quick, easy and inexpensive way to target a customer database with tailored offers and promotions
Big Dot Media needed marketing that would enable them to target groups of customers with information about new products and services.
Achieving business objectives:
Two way communication
Using SMS allowed interaction between customers and the sales team.
Push marketing
A "push" sms message was sent to a target group of customers with information regarding specific products and services.
Pull marketing
A "pull" short code 60777 was published on all e-marketing and direct mail material as a direct response tool for customers to opt-in to for further information on products and services.
Results:
- Increase in sales enquiries immediately after a promotional text
- Increased revenue driven by sales promotions
- Good feedback from sales team
- Good technical support from Textlocal
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