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Mobile Messaging Insight
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Find out moreBar Me Uses Textlocal
Overview
The Textlocal service is low cost, easy to use and achieves results
Bar Me offers entertainment in the form of DJ's, Theme parties, Student nights and promotional nights.
They needed to increase footfall into the club by targeting the students with drinks promotions.
Achieving business objectives:
Increased Footfall
SMS was introduced to target contacts from the Bar Me database with details of their theme nights as well as drinks promotion offers on particular nights.
Higher Response Rate
SMS was considered the best option as it has a higher response rate than other forms of direct marketing.
Effective Data Capture
An inbound number and keyword was also used to collect numbers from customers wanting to subscribe to the texting service.
Results:
- Increase in footfall on theme nights, with more people dressing up
- Increase in profits from drink promotion
- Great feedback from customers
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