Christmas is one of the most important times of the year for personal and professional communication.
For family and friends, it’s a chance to catch up with loved ones around the table and spread the festive cheer.
For business, Christmas can be a key revenue generator and an opportunity to maximise the end of year ROI.
The festive season is a chance to get creative with your communication and for text messages to come to the fore, supporting instant engagement and interaction between loved ones.
Undoubtedly, it is a priority time for marketers and retailers alike. With shoppers looking to get the latest bargains and offers before the big day, these professionals help to make Christmas as magical (and profitable) as possible for them.
Over the years we have built up a range of Christmas guides containing useful hints and tips which will help you to make the most of this time of the year personally and professionally.
Did you know that we Brits spend about £40billion in December?
Are you generating as much value from seasonality for your business as you can be?
This guide has the answers. As well as discussing the questions mentioned above, this seasonal SMS guide looks into:
- The benefits of SMS marketing at Christmas
- The importance of smartphones when gift shopping
- Creating the perfect call to action
- Targeting impulse buying
- Mobile optimised websites
It really is never too early to plan for Christmas! The festive season is one of the most profitable times of the year for retailers, so why risk missing out on getting the most value for your business this Christmas?
Coming up with winning strategies is so important that we talk you through all the processes associated with planning a successful Christmas marketing campaign – whatever your business.
Just remember: the earlier you think about seasonality in your marketing, the better your results will be!
In this guide to seasonal marketing and SMS, we cover:
- Intuition and making a straightforward user experience
- Location-based marketing
- Running an amazing social campaign
- Using SMS messaging as a communications channel
- How to build and maintain customer loyalty
If you didn’t know, mCommerce is the process of selling products and services through mobile phones. While still a relatively new concept, the arrival of smartphones and enhanced technologies means consumers are migrating in their masses from traditional computers to hand-held devices of every variety.
As this change is set to continue, marketers need to adjust their campaigns to be more mobile-centric. This can be a challenging process, so our experts have created this guide containing everything you need to know to make your Christmas shopping future-proof for mobile.
This article for mCommerce at Christmas covers:
- What mCommerce means for you
- The importance of a winning mobile-strategy
- Optimising your website for mobile
- Convincing customers to make a purchase
- SMS marketing
As Christmas starts to die down, don’t forget that another great opportunity is just around the corner – New Year. It seems almost everyone sends messages at this time, with the most popular moments being just after midnight at 12.05am.
Businesses of all sizes can also look to kick off the New Year sales early.
Our guide to New Year SMS marketing covers this in more detail and also examines:
- Most popular text message types
- Capitalising on New Year resolutions
- Other festive occasions which you should target
If you have any other Christmas, New Year or seasonal SMS questions contact our expert team today.