Businesses are planning a very busy Easter thanks to SMS

Easter typically means lots of chocolate, the start of Spring, good food, family time and importantly for most – a four day weekend. A time when consumers are ready to spend and treat the family goes hand in hand with simple text message marketing that is sure to grab their attention.

While other forms of marketing for seasonal events require time, planning and often a huge budget, SMS can be attracting business to your doors in the next hour! Quite simply, SMS cuts through the noise. Consumers may open the email from your competitor, or may pick up the leaflet they have stuffed through their letterbox. But they will open and read the text message you send them – it’s inevitable!

The way we see it, there is no restaurant that shouldn’t be sending their menu as an attachment in their text messages. Theme parks can now issue their tickets as a mobile version linked in a text message with redeemable unique codes and retailers only need to use mobile vouchers to promote bank holiday weekend offers. Hotels can expect a phenomenal return by sending discounts on last minute bookings for any empty rooms. And EVERY business needs to promote their short code and keyword at every opportunity during this busy weekend. A nurtured opt-in list will works wonders for May’s bank holidays – it’s always good to plan ahead!

The team here could talk all day about SMS and all the clever additions that drive outstanding results. Give us a call on 01244 752299, tell us about your business, what you want to achieve this Easter and we can help make it happen!