A call centre in Wales has established itself as a firm example of how not to do text marketing after being raided by the police for spamming consumers.
All Claims Management Limited sent out a staggering 5,781,000 text messages to entirely unsolicited numbers throughout April and May. Its call centre in Llanelli was raided in August, and now the firm has been served with an enforcement notice by the Information Commissioner’s Office (ICO).
During last month’s raid, conducted by Dyfed-Powys Police and the ICO, employees were sent home for the day and a computer server was seized. These actions came as a result of 3,488 complaints from the public who received spam texts, llanellistar.co.uk reports.
It was believed the firm was using a ‘sim farm’ – a notoriously unreliable and reputation-damaging method of sending automated and unsolicited text messages in bulk to mobile phones.
Assistant commissioner for Wales Anne Jones said: “Following last month’s raid on their offices we have now ordered All Claims Management Limited to cease sending unsolicited marketing texts.
“The law is the same for everyone. Don’t send marketing texts to people without their consent and clearly identify yourself in them. If All Claims Management Limited doesn’t comply it will be treated as a criminal offence.”
The firm will be taken to court if it sends any more unsolicited texts, southwales-eveningpost.co.uk notes.