Expect a good reception: mobile phone signal is the number one concern for young home buyers

Buying a new home is far from the most relaxing experience that a person will experience in their lifetime; and with the increasing complexity of modern life, young people have an increasingly large number of considerations to take into account when assessing the suitability of a property. In many cases, the largest problems are caused due to properties being built in older, less complicated times. Older inner-city terraced houses, for example, are less likely to have suitable parking arrangements, due to cars being a rare novelty at the time of construction.

In the same way, a large proportion of houses were built before mobile technology existed; with the result that many houses lack any provision or optimisation for the effective use of mobile phone technology. Thick walls, large amounts of metal, mirrors and large water containers (aquariums, boilers etc.) can all have an extremely adverse effect on mobile phone signal, though as a general rule of thumb, the more between your phone and the outside world, the worse off you’ll be. In other words, if you’re living in a basement flat, don’t be at all surprised if your mobile phone signal tanks after you move in!

The numbers don’t lie

With all this in mind, it’s not at all surprising to hear that good mobile phone reception ranked as the most important priority for young home buyers; according to a recent RootMetric’s survey, 45% of the 2076 adults questioned would reconsider buying a house if the mobile reception within was poor, while 87 percent of those asked said that unreliable phone service was their biggest domestic irritation.

But this isn’t just an issue for estate agents and those looking to buy a home; mobile networks should also pay heed to RootMetric’s study; 40% of those questioned said they would consider changing network in order to receive a better signal in their home.


Clearly domestic mobile signal is a very important facet of the lives of consumers, so what should those stuck in a low signal abode, or estate agents and mobile carriers worried about impact to their respective businesses, do about it?

There are two main avenues to solving this problem (that don’t involve moving house); enhancing your existing signal, or finding alternative source for phone calls, emails, and text messages.

Signal enhancement is an easy option, but the available tools to do so are currently restricted by UK law. As Ofcom regulation states, usage of Femtocell and Smart repeater technology is provided for by UK law, while usage of mobile repeaters is not. The reasoning behind this is that mobile repeater technology can cause disruptive interference to existing mobile signal networks, while femtocell and smart repeater technologies are able to operate within existing mobile signal networks.

In terms of alternative sources, there are a number of effective options open to consumers, and predominantly rely on the presence of an internet connection. One alternative would to be to utilise a service such as ours, allowing you to leverage your internet connection into a source of mobile communications. Our service allows for the easy sending of SMS and MMS message from your computer or phone, and is especially useful for business usage.

If you are interested in how SMS can be used to help home buyers, estate agents, lettings agents and other property needs, check out our latest property mobile marketing case studies.