Making the most of bulk SMS for business

Bulk SMS is something that businesses should be harnessing and making the most out of. It is an ideal method to add to your overall marketing campaign to expand on your reach and get to more of your customers. A successful business cherishes its current customers, but also works hard to secure new ones and bulk SMS is a great way to do this.


How often you send your messages is really important and needs some serious consideration. Too frequently and you will scare your customers away; not enough and they’ll forget you exist. Finding the balance largely depends on what your business actually does. Some companies will find that their customers expect a text every week or so from them.

However, if you don’t have a dire need to text your customers with some relevant information, then once a month may be more suitable. Some companies choose not to text unless they have a special event coming up. For example, nightclubs will send more frequent messages in the run up to a big night, but may not be so pushy when there is nothing particularly special on.

Stay up to date

Over time, you are likely to get a lot of contacts in your database, but how many of those numbers are actually active and reading the messages? Go through your database regularly and remove any inactive numbers; a de-cluttered account is an up to date one and you can be sure you’re only targeting the right people.

Similarly, make sure that if a customer opts out, you remove their details immediately. There are legal implications if you keep messaging people after they ask to be taken off your mailing list. The last thing you want is to be slapped with a court order, so make sure you pay attention to the requests of your customers.

Targeted results

The beauty of bulk SMS is that you can target specific customers for certain products. Once you’ve collected your contacts up and put them into a database, you can then start to split them up into different groups. This will allow you to send messages to specific people that will get the most out of them. For example, you can offer certain offers to the right people; there’s no point telling women about a great deal you have on a beard trimmer, is there?

You can use the feedback you get from these messages to work out the next stage of your marketing strategy as well. Perhaps you need to change your tone of voice slightly, or maybe the time of the month you send your messages needs a bit of adjusting. The first few messages you send are likely to involve an element of trial and error, but once that period is over, you can start going for targeted results.

Simple and easy

One of the key selling points of mass SMS for business is how easy it is to incorporate into your marketing strategy. You can quickly and simply send out multiple messages to lots of customers, saving you time and money. The more messages you send out, the cheaper they normally cost, such is the benefit of buying in bulk.

Having all your contacts in a database makes it easy for you to select who you want to send messages to. You can pick them according to the content of the message and ensure that you always send your customers targeted information, rather than useless details that could cause them to unsubscribe.

Pay attention

Listening to your customers is one of the easiest ways to be successful with your bulk SMS campaign. If you pay attention to their feedback, you can start to split your customers up into groups and send them messages that are a direct response to their personal interests. Similarly, you will know not to send them information about things that they are not interested in.

Sometimes, sending out a quick questionnaire to your customers can give you a lot of extra information about them. You can find out how frequently they want to be contacted and also the sorts of content that they would be keen to receive more of. Your mobile marketing campaign will be significantly improved by being tailored to each customer and you’ll have a happier database overall.

If you really want to make the most out of bulk SMS for business, you need to take the time to get to know your customers and ensure the content you send them is savvy, relevant and actually interests them. The more information you have about your subscribers, the easier your campaign will be to manage as a result.