Things you didn’t know about mobiles

iPhone question markIn order for your marketing to be successful, you must have a good understanding of your market and the platforms you intend to utilise. With that in mind, I have scoured the internet collecting facts about mobile to present a light-hearted look at our favourite platform!

  1. 91 percent of adults keep their smartphones within arm’s reach.
  2. More of the world’s population owns a mobile phone than a toothbrush. Or a toilet.
  3. 15% of the UK population live in a mobile only household
  4. 32% of consumers respond to promotional SMS
  5. In Japan, 90% of mobiles are waterproof, as young people can’t even bear to part from their phones long enough to shower without them.
  6. 100,000 mobiles are dropped down the toilet in the UK every year (we could probably do with waterproof phones too)
  7. Apple’s iPhone has higher sales than anything Microsoft do.
  8. It took 2 years to sell 1 million iPods. The iPhone sold 1 million in 74 days.
  9. Your mobile phone is more powerful that the computers that put Apollo 11 on the moon.
  10. The bestselling mobile phone ever was the Nokia 1110
  11. There are over 2 million apps on Google Play & Apple’s App Store (including ours!)
  12. 57% of mobile customers will abandon your site if they have to wait more than 3 seconds for a page to load.
  13. 97.5% of texts are read within 5 seconds of being received
  14. 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.)
  15. Smartphones and tablets have caused Internet use to increase 93% since 2010
  16. Users pick up their smartphones upwards of 100 times each day
  17. The most common use for a mobile is neither calling nor texting but checking the time.
  18. 42.3 percent of consumers prefer SMS deals versus bar-code scans or push message coupons
  19. The mobile phone industry is the fastest–growing in the world.
  20. By the end of this year there will be more mobile-connected devices than there are people on earth