Car dealers urged to focus on mobile presence

The UK’s used car dealers have been encouraged to improve their mobile websites after new data showed a sharp rise in smartphone browsing.

According to motor sales technology specialist iVendi, buyers are moving away from conventional PCs and laptops in favour of smaller devices.

Using data from its Car Finance Checker tool, iVendi found that 55 per cent of buyers are using mobile devices to peruse cars now. This marks a 22 per cent rise in the space of just six months, reports.

The firm’s director, James Tew, spoke about the speed of the growth and offered some advice to dealers. He was quoted by as saying: “The rate of change is astonishing. There has been a definite sea change in a matter of months, perhaps powered by very high tablet sales over the Christmas period.

“Of course, what this means is that dealers need to ensure that their websites work extremely well on smartphones and tablets. If they don’t, you will unquestionably lose out on business to those that do.”

It was found that users of Apple’s iPad and iPhone devices are more likely to turn to their touchscreens for car shopping than those with other manufacturers’ handsets, despite the Android operating system being more popular in general.