Consumers want regular offers from retailers via text, survey suggests

Since 2005 Textlocal have been a UK industry leading supplier of bulk SMS solutions for business.

Our team here are dedicated to revolutionising the mobile marketing industry and providing unique insights unavailable anywhere else.

In this example of external media coverage of Textlocal SMS insights, you can see how:

  • Almost 4 million men and women in the UK are keen to hear from retailers by text at least once a month
  • 38% of consumers claim that discounts or promotions from a retailer are the most important messages to receive, while 41% cited confirmation of a transaction as the most useful to receive as a text
  • retailers will be targeting 2.17 million retail opt-ins in the UK on a weekly basis between 1 November and Christmas Day, with a peak of 3.7 million people in Week 49. And the rewards are high

Source: Internet Retailing – “Consumers want regular offers from retailers via text, survey suggests, as they ramp up to £987m Xmas m-spend”.

Here’s an overview of the industry coverage.

Text marketing industry news - SMS for retailers