Gillian West, in The Drum market research and insights overview article, discussed Textlocal findings specific to the growth of opt in mobile marketing in the retail sector.
Some of the reported findings being quoted from our retail text marketing report can be seen below.
- People opting in to receive retail mobile messages set to exceed 7 million
- Growth in retail opt ins for customers is targeted to grow 38%
- The trend for females being more receptive to receiving retail texts as opposed to males is expected to continue
- Nearly 2 million men are expected to opt into regular retail messages on their mobile phones
Textlocal Managing Director, Darren Daws, went on to state that:
“Consumers are always looking for a bargain and with that their acceptance of regular offers and communications from their chosen retailers has grown. With that in mind, retailers must ensure they are thinking about their customers as individuals and the type of communications they want to receive. Consumers want to feel in control, not spammed in their personal space, so it’s up to retailers to make sure they truly understand how best to reach their followers with a view to turning them into regular shoppers.”
You can read the full article below: