Research reveals increasing interest in opt-in retail SMS

Since 2005 Textlocal have provided unique text messaging, SMS, and wider mobile marketing solutions to business through its expert team, and industry leading developer SMS API.

Through our ethos of exceeding customer needs and expectations, and delivery of market influencing solutions, our SMS expertise and insight is often referred to through related industry publications.

One example of this is the coverage of our mobile marketing patterns research, included on the Bix Report website titled ‘Research reveals increasing interest in opt-in retail SMS’.

Some information from this post can be seen below, as well as a full screenshot of the article.

  • The number of people that opt-in to receive retail messaging is growing significantly, according to recent research from UK mobile messaging solutions provider Textlocal.
  • Textlocal’s survey of 2,000 consumers in the UK reveals that SMS is a mobile user’s primary activity.
  • Textlocal’s research also involved businesses. It found that 40% use mobile as part of marketing strategy, even though 65% said they own an opted-in mobile database.

Research reveals increasing interest in opt-in retail sms