Mobile messaging for retail to increase 38% by 2015, says Textlocal

In this media coverage of Textlocal on Internet Retailing, the focus has been on the growth of mobile messages for retail. The article includes a quote from Darren Daws, managing director of Textlocal, where Darren discusses the consumer need for regular offers as part of their bargain hunting.

Some of the highlights from this article can be seen below:

  • Mobile messaging for retail to increase 38%
  • While more women than men opt-in for retail-related messaging services overall, it appears that men are actually more open to regular communications than women
  • The number of opt-ins on feature phones will reduce while the number of opt-ins on smartphones will increase from 2.98 million to 5.57 million

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