How to deliver an effective mobile messaging campaign

“With the vast majority of the world’s population owning a mobile phone, it’s little wonder that mobile messaging campaigns are so popular with marketers. Hardly is a phone ever out of the consumer’s sight, thus potential for creating a beneficial relationship and receiving a great return on investment is high.”

In this post on Thought Reach, Textlocal explore the components that make up successful text marketing campaigns.

Some of the insights included:

  • On-going SMS marketing over one off campaigns
  • Creating a relationship of trust through transparent communication and opt ins
  • Effectively segment your audience through a CRM
  • Make the most out of every character used – they all count, and can make impact
  • Get user generated feedback, and use data for refining messages

See the full picture of the coverage below:


How to deliver an effective mobile messaging campaign