Britons not keen on Facebook marketing

The Wise Marketer

Posted on: 28 Aug 2013

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In this external media coverage of Textlocal on The Wise Marketer, focus has been on our text messaging research and insights on the topic of Britons and Facebook marketing.

This was published on the 19th of July 2013 – some of the snippets from this SMS industry coverage of Textlocal can be seen below.

  • The British public are decidedly cool when it comes to Facebook’s marketing overtures, with Textlocal’s ‘Mobile Customer Experience Report’ finding that only 5% (3.2 million) of the country’s consumers actually want brands to communicate with them via Facebook, compared to 27.9 million who have already opted to receive marketing messages by SMS.
  • Almost two-thirds of the businesses surveyed said they have, or are developing, a Facebook strategy…
  • The report suggests that brands and businesses should switch their marketing spending from social platforms such as Facebook or Twitter to opt-in mobile messaging in order to maximise the return on their investment.

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You can see a full screenshot of the media coverage below:

Britains not keen on Facebook marketing