Worldwide mobile phone sales have been tipped to jump by 7.3 per cent this year.
A study by market research company IDC has indicated that the mobile phone market will recover from poor growth of 1.2 per cent last year thanks to increased demand in emerging markets.
It was predicted that 1.8 billion mobile phones will be shipped by vendors by the end of 2013. According to mobilemarketingwatch.com, the figure eclipses the 5.8 per cent growth forecast by IDC earlier in the year.
The rise represents great news for everyone in the SMS marketing industry, as businesses will have a higher pool of potential customers to target through this medium.
The study suggested that smartphone sales will rise by 40 per cent compared to 2012. In an interview with idc.com, IDC research manager Ramon Llamas was impressed with the growth of this market.
He said: “Two years ago, the worldwide smartphone market flirted with shipping half a billion units for the first time – to double that in just two years highlights the ubiquity that smartphones have achieved. The smartphone has gone from being a cutting-edge communications tool to becoming an essential component in the everyday lives of billions of consumers.”