Increases in online retail sales have come from mobile users making purchases on the go, internetretailing.net reports.
The latest figures published by the British Retail Consortium (BRC) have shown that digital sales increased by 8.3 per cent month-on-month in April, with much of this coming from the mobile market.
Retailers have found that around one in five of all their orders now come from mobile devices. Furthermore, this number is growing with every additional month, thereby taking up a larger share of total sales volumes.
Marketers looking to monopolise on this fast-growing market have turned to a number of mobile-friendly options, such as optimising their site for smaller screens and using links embedded in SMS marketing messages to allow smartphone users to navigate with just one touch.
Elsewhere, the BRC report found that high street sales posted a decline in sales of 0.6 per cent over the same period, or a 2.2 per cent drop on a like-for-like basis.
Commenting on the results, BRC director general Helen Dickinson told myretailmedia.com: “Online sales of non-food goods picked up well as the month progressed with a very strong finish driven by seasonal clothing and footwear, which sold as the weather improved.
“Ultimately, sales growth was up on the previous month’s weak performance, confirming that it was a short-lived blip.”