1. Identify your company or brand.
2. Keep your message brief, focused, relevant and appealing to the target audience.
3. Use the appropriate tone of voice within the text message and avoid using slang or abbreviations.
4. Motivate your customer to participate, make your offer “value add”.
5. Reward your customers and make them feel special.
It is predicted that over 6.1 trillion messages will be sent in 2012. Do you have SMS as a part of your marketing and customer engagement strategy?