Experts are saying 2012 is the year of mobile marketing, but where is the proof?

With the continual rise of smart-phone usage, and more people accessing information online via their mobile phones, it becomes clear that businesses wanting remain competitive need to be engaging with new audiences on a larger scale through mobile messaging.
Recent research by network firm Cisco even states that by 2016 there will be more mobile phones on the planet than humans, so common sense would suggest that over the next few years people will use their mobile devices to research, browse, purchase and communicate on the fly.
Ofcom states that mobile messaging is the only medium that has an open rate of 97.5%. It gives a campaign the added power to communicate with targeted customers, staff and groups and build on the relationship you have with them, based on permission and trust. Adding Bulk SMS to a campaign allows consumers to text for more information, making the follow up activity more targeted. But it isn’t just about driving sales. It’s also about efficiency and being able to effectively run your business internally.
The key advantage of mobile messaging is the flexibility it gives you to engage with a mass audience instantly. Using short codes, and even QR codes so that people can opt-in to receive your communications is more powerful than any other marketing channel.