Foster Care on the up due to SMS Messaging

The amount of people showing interest in foster care has risen by 40% this year according to leading independent fostering agency, Fostering Solutions.

Clock Creative Communications, Fostering Solutions creative agency, has been working with Textlocal to execute a national advertising campaign using SMS to provide instant leads and to measure campaign results.

In May 2010 Clock Creative began work with Textlocal to coincide with a new national advertising campaign that encourages people to text the word CARE to 60777 for further information. The slogan of the advert, ‘Who Cares?’ invites a response, and texting allows people who are affected by such an emotive campaign to get in touch simply, and instantly. They are then called back by the team at Fostering Solutions who can then provide more information and advice.

Kate Bindotti, Account Manager at Clock Creative said “This campaign has been a new direction for our client Fostering Solutions. The emotive nature of the adverts requires an instant response, and the SMS service has allowed this to happen with great results. We have plans to extend the campaign further with the use of more keywords”.

In the first 3 months Fostering Solutions had received over 120 messages from people expressing their interest, in response to an advert.

Darren Daws, Managing Director at Textlocal said, “We are extremely proud to be working with Clock Creative for such a worthwhile organisation as Fostering Solutions. Their success proves how powerful SMS can be in reaching out to the masses and generating a call to action that can happen in minutes. You just wouldn’t get the same speed of response with email or direct mail.”