How to execute the perfect mobile marketing campaign

By following Textlocal’s ten simple tips, any company can implement a successful mobile marketing campaign.

Here are our top 10 tips to help you stay ahead of the competition:

1. Call to action
Ensure that the reason for the text is made clear. You want the recipient to act on your text, so tell them what they need to do to benefit from the information they have been sent.

2. Time
Pick the time you decide to text your customers carefully. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so. You can also use the Textlocal scheduler to prepare your messages for sending in advance.

3. Keep it short

A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

4. Avoid repetition
Make sure you manage your database properly, and avoid texting the same mobile marketing messages to the same people consecutively. Keep your communication fresh and engaging.

5. Cleanse your database
It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can’t be reached to save time and money. ‘Three strikes and you’re out’ is a good principle.

6. Track your progress
Make sure you measure how effective your mobile marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers, to find which works best for you.

7. Grow you’re audience with the opt-in rule
Use an SMS keyword (e.g. text FISH to 60777 to receive the latest news and offers from Jim’s Fish Shop) to grow an opt-in list of customers that choose to receive your SMS alerts. Print this everywhere and you will easily grow an opt-in list of followers. SMS marketing can be intrusive if sent to somebody who hasn’t given their permission. Protect the reputation of your organisation by ensuring all recipients have allowed you to communicate with them.

8. Respect the opt-out mechanism
Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.

9. Target your texts
Make sure that the recipient is going to be interested in what you have to offer. There would be no logic in texting a football team a 2 for 1 offer on nail varnish!

10. Personalise your texts
Use our mail merge feature and insert names, appointment times or other details into your messages for that extra special message. You can also brand your text by setting the Sender Name on the SMS message as your company name for maximum impact.