MySpace Turns to Text to Promote Secret Shows

Social networking site Myspace is enjoying success using text messaging to help promote its Secret Show music events. The service, powered by messaging company Textlocal,  enables members to subscribe on the Myspace website, before receiving free text messages to gain entry to Secret Show events, with insider information and instructions on how to gain entry. It has so far attracted thousands of users, with the shows regularly exceeding capacity.

“The Textlocal system provides a useful messaging platform, which is effective and easy to use,” says MySpace creative producer, Amy Bliss.

Around 265m messages are sent every day in the UK, with a 23 per cent increase in the number of messages sent in 2009, according to the Mobile Marketing Association.

A 2009 report by ABI research forecast that SMS will deliver 83 per cent of all mobile messaging revenues until 2013. Textlocal managing director, Darren Daws, supports this view. He says: “SMS is an excellent complement to other marketing channels. We are seeing many organisations adding data capture boxes to their websites, as demonstrated by the Myspace example. People can simply opt-in to receive text alerts from organisations of their choice using our services. The beauty of our online SMS service is that there are no real barriers to entry; anyone can literally be up and running within minutes.”

Source: Mobile Marketing Magazine