Malmaison use Mobile to Target Guests with Offers & Promotions

Hotel Chain Malmaison have deployed the Textlocal SMS service to send personalised SMS messages to target guests with special offers and promotions designed to increase hotel and restaurant bookings.

Alistair Hargreaves, Malmaison IT Director claims that the highly targeted text approach provides “An easy, cost efficient way to attract more guests.”

Mobile numbers are collected from the website booking form and from the hotel wifi service. The response is reported to have been better than predicted “SMS marketing has produced a great response, much higher than had been originally expected.”

Textlocal work with a number of hotels including De Vere, Hotel Du Vin and Ramada, delivering SMS text message booking confirmations, reminders and special offer promotions.