Islington Council use text messaging to drive youths to sport

Islington Council are using mobile text marketing to communicate a whole schedule of fun and sporty activities to the local youth community this summer and with a wide and varied range of activities on offer it looks as if it’s going to be an action packed summer for residents!

The pro-active council have teamed up with organisations such as Arsenal Football Club, Aquaterra Leisure, EC1 New Deal and the Access to Sports Project to deliver the program of events.

Residents can find out what activities are available by texting HEAT to 60777. The council then reply with a full schedule of events.