Textlocal Mobile Messaging News

Pearls of wisdom from your favourite mobile messaging experts

I am getting spam text messages, what can I do?

Charlotte Harrison Avatar

Posted on July 27, 2015 by Charlotte Harrison

Nobody wants to have their phones, computers or homes bombarded with unsolicited junk mail or spam. As reputable providers of mobile messaging services, we are strongly against spam and work tirelessly to make sure our customers know the regulations and abide by the rules, keeping consumers safer from unwanted mobile traffic. With this in mind,…

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API Integrations

Victoria Dadson Avatar

Posted on July 24, 2015 by Victoria Dadson

Step up your software with mobile messaging API integrations There are all kinds of software that have benefitted from an integration with our SMS platform. Bulk SMS services aren’t just for marketing – our clever cloud-based software can provide you with automatic notifications, appointment reminders and confirmations, and with an easy API integration you can…

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Is your business ready for mobile?

Charlotte Harrison Avatar

Posted on July 22, 2015 by Charlotte Harrison

At Ofcom’s last count, 61% of people in the UK have a smartphone, and 44% have tablets – it’s easy to see why there’s been such a fuss about mobile marketing. With so much to consider in the new mobile environment, it can be hard for a small business to prepare their new strategy. That’s…

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Taking your mobile messaging international

Victoria Dadson Avatar

Posted on July 20, 2015 by Victoria Dadson

It’s not just the UK and Ireland that are experiencing a mobile revolution – mobile usage is growing across the globe, meaning that it’s possible to connect with almost every person on the planet with a mobile message. Every international marketing strategy comes with a number of important points to plan for, such as language…

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Integrating SMS and traditional marketing communications

Charlotte Harrison Avatar

Posted on July 17, 2015 by Charlotte Harrison

Even in the midst of the digital revolution, traditional offline marketing communications still have a firm place in the marketing mix. No marketing channel is perfect – if it was, we’d all be using it and it would quickly stop being perfect – but it’s easy to offset the downsides of one channel by combining…

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Mobile Marketing for the Uninitiated

Victoria Dadson Avatar

Posted on July 15, 2015 by Victoria Dadson

Mobile messaging is just one tool in the mobile marketer’s tool box – albeit a very important one! The field of mobile marketing is changing all the time, so it can be hard to keep up and understand all of the new terms and techniques. With that in mind, we’ve compiled this ‘glossary’ to help…

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Relationship marketing for the mobile consumer

Charlotte Harrison Avatar

Posted on July 13, 2015 by Charlotte Harrison

What are the elements that set you apart from your competitors? Brand image, pricing, added features or a sophisticated website only count for so much when your customer has absolutely no loyalty to you. Most successful businesses know this already, and have CRM and retention strategies in place, but these are often limited to email,…

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SMS Support in Times of Need

Victoria Dadson Avatar

Posted on July 10, 2015 by Victoria Dadson

The BBC recently released an article discussing a report stating that the emergency services need to be brought into the digital age, allowing people in need to contact them via text message when phone calls simply aren’t practical. There are a number of situations that we would never want to find ourselves in when the…

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6 mistakes to avoid in your SMS marketing

Victoria Dadson Avatar

Posted on July 08, 2015 by Victoria Dadson

There’s a seemingly endless supply of information out there to help you create exciting, effective text marketing campaigns, but everyone has their own ideas about how to make your messages great. Deviating from the beaten path isn’t always a bad thing, guides are after all just there to guide you, not provide strict instructions, but…

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Is your SMS marketing spam?

Charlotte Harrison Avatar

Posted on July 06, 2015 by Charlotte Harrison

Despite all the guides and regulations surrounding SMS marketing it can be hard to know whether your campaign crosses the line into spam. We’ve created this checklist so that you can work out for yourself whether you’re marketing effectively or sending out spam. 1. How did you get the numbers? Safe: The contacts gave them…

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