Textlocal Mobile Messaging News

Pearls of wisdom from your favourite mobile messaging experts

The importance of getting your keywords right

Victoria Dadson Avatar

Posted on April 22, 2014 by Victoria Dadson

There’s no doubt that using a text keyword in your advertising can be a really effective way to get your customers to engage with you – IF you use them the right way. The recent #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went…

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Should you use email, SMS or both?

Beth O'Farrell Avatar

Posted on April 14, 2014 by Beth O'Farrell

There are countless options available to marketers considering how best to contact their customers. Email and SMS are two of the most popular methods of direct communication, but which is best? Each channel has their strengths and it is important to consider these when devising your marketing plan. SMS SMS has been around since the…

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Improving Security with One-Time-Passwords

Andy Dixon Avatar

Posted on March 10, 2014 by Andy Dixon

With an ever growing awareness of security online, and the dawning acceptance that passwords themselves are insecure, no matter how complex, web application developers are turning more towards using mobile technology to greatly improve registered user’s security and to also to check that someone actually exists when they sign up. The technology behind One Time…

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Zendesk Integration for Bulk SMS Software from TextLocal

James Nunnerley Avatar

Posted on March 07, 2014 by James Nunnerley

In our Technical team, we quite often get asked about 3rd party integrations. This time, it’s how to integrate with Zendesk. We’ll get these instructions uploaded to their list of integrations, but here they are. How to Setup: Firstly, create an account with Textlocal, if you haven’t already got one, by clicking here. Login to…

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What makes our customers act fast, SMS or email?

Beth O'Farrell Avatar

Posted on February 20, 2014 by Beth O'Farrell

Encouraging customers to read and absorb communications is one feat, asking them to act on your message or request can be another challenge. We know that open rates of SMS outshine email by miles, but how responsive are the recipients, really? We put it to the test and the answer it seems, is very! Seeing…

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What is bulk SMS and how can it prove a useful marketing strategy

Miles Wheeler-Smith Avatar

Posted on February 12, 2014 by Miles Wheeler-Smith

Bulk SMS is a term being thrown around more and more recently but what is it and how can it help me? I’d like to think all of us have sent a few text messages to say the least, since our retro black and white screens back in the 80’s but it’s not everyday we…

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Fitspace Gyms use Textlocal for mobile surveys

Jemma Williams Avatar

Posted on February 10, 2014 by Jemma Williams

So I’ve been chatting to Guy Griffiths, Marketing Manager of Fitspace Gyms and Textlocal customer this week – and what a lovely chap he is! We wanted to know from Guy how SMS has worked for Fitspace and whether he feels that SMS has delivered tangible results – and we’re pleased to report back that…

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Valentine’s Day mobile marketing for… Travel and Tourism

Charlotte Harrison Avatar

Posted on February 04, 2014 by Charlotte Harrison

This year, Valentine’s Day falls on a Friday – perfect for a romantic weekend getaway. This fortuitous situation presents travel and tourism businesses with the opportunity of creating three-day packages and to potentially experience greater sales than if 14 February was any other day – brilliant. You’ve just got to let your target market know…

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Valentine’s Day mobile marketing for… Restaurants

Beth O'Farrell Avatar

Posted on February 03, 2014 by Beth O'Farrell

According to a 2012 Google analysis, the majority (62 per cent) of online searches for restaurants leading up to Valentine’s Day were made on mobile devices. Mobile search traffic to restaurants’ websites, it is said, rose by an incredible 359 per cent during this time. With results like that, you might think you don’t need…

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2014 means more features and developments

James Nunnerley Avatar

Posted on January 27, 2014 by James Nunnerley

2014 is well and truly underway, and here at Textlocal we are looking forward to another exciting year, in the world of mobile messaging. As IT Director, I lead the Technical team in ensuring our systems are as quick and stable as possible, whilst we also look after the development of our products and services….

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