Textlocal Mobile Messaging News

Pearls of wisdom from your favourite mobile messaging experts

Making the most of bulk SMS for business

Charlotte Harrison Avatar

Posted on August 28, 2014 by Charlotte Harrison

Bulk SMS is something that businesses should be harnessing and making the most out of. It is an ideal method to add to your overall marketing campaign to expand on your reach and get to more of your customers. A successful business cherishes its current customers, but also works hard to secure new ones and…

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Integrating SMS for a multi-channel campaign (part two)

Victoria Dadson Avatar

Posted on August 21, 2014 by Victoria Dadson

In this article we look at some of the ways by which you can add text messaging to your other marketing channels to create effective campaigns. In part one we covered digital media, so in this second article we’re talking about more traditional methods. Print media Results from print media are notoriously difficult to measure….

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Integrating SMS for a multi-channel campaign (Part One)

Victoria Dadson Avatar

Posted on August 14, 2014 by Victoria Dadson

SMS is a highly effective marketing method which is easy to mix with other channels to create a truly integrated marketing communications campaign. In this blog entry we’re looking at ways to integrate text messaging with digital marketing methods, and in the follow up we’ll cover more traditional methods such as print and broadcast media….

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The problems with SIM farms

Victoria Dadson Avatar

Posted on July 14, 2014 by Victoria Dadson

Like grey routes, SIM farms provide an attractive route for businesses to send bulk SMS to their customers at exceptionally low prices. Also like grey routes, they are notoriously unreliable and come with a host of other problems that can seriously damage the effectiveness of your communications and your reputation. SIM farms are banks of…

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Grey routes – what are they, and why should you avoid them?

Beth O'Farrell Avatar

Posted on July 08, 2014 by Beth O'Farrell

When it comes to sending out large numbers of text messages, there are plenty of people trying to get your attention and your business. It can seem tempting to go for the cheapest option to stretch your budget as far as possible, but you run the risk of unreliable and possibly illegal suppliers destroying your…

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What the experts are saying about mobile

Victoria Dadson Avatar

Posted on May 06, 2014 by Victoria Dadson

This week we’ve been searching high and low to find out what the marketing experts have been saying about mobile. Below is a selection of the best quotes we found, which hopefully will inspire you to marketing greatness! If you weren’t sure if mobile was for you before, these experts will certainly convince you. “It…

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API Keys are here

James Nunnerley Avatar

Posted on April 28, 2014 by James Nunnerley

Our new API now supports api keys, meaning the login details for a Textlocal account can be separate from those used to access the API! We’ve been asked about it quite a few times since our new API went live last year, and as always, when customers ask, we deliver! An example of this would…

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Things you didn’t know about mobiles

Beth O'Farrell Avatar

Posted on April 28, 2014 by Beth O'Farrell

In order for your marketing to be successful, you must have a good understanding of your market and the platforms you intend to utilise. With that in mind, I have scoured the internet collecting facts about mobile to present a light-hearted look at our favourite platform! 91 percent of adults keep their smartphones within arm’s…

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The importance of getting your keywords right

Victoria Dadson Avatar

Posted on April 22, 2014 by Victoria Dadson

There’s no doubt that using a text keyword in your advertising can be a really effective way to get your customers to engage with you – IF you use them the right way. The recent #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went…

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Should you use email, SMS or both?

Beth O'Farrell Avatar

Posted on April 14, 2014 by Beth O'Farrell

There are countless options available to marketers considering how best to contact their customers. Email and SMS are two of the most popular methods of direct communication, but which is best? Each channel has their strengths and it is important to consider these when devising your marketing plan. SMS SMS has been around since the…

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