Textlocal Mobile Messaging News

Pearls of wisdom from your favourite mobile messaging experts

The problems with SIM farms

Victoria Dadson Avatar

Posted on July 14, 2014 by Victoria Dadson

Like grey routes, SIM farms provide an attractive route for businesses to send bulk SMS to their customers at exceptionally low prices. Also like grey routes, they are notoriously unreliable and come with a host of other problems that can seriously damage the effectiveness of your communications and your reputation. SIM farms are banks of…

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Grey routes – what are they, and why should you avoid them?

Beth O'Farrell Avatar

Posted on July 08, 2014 by Beth O'Farrell

When it comes to sending out large numbers of text messages, there are plenty of people trying to get your attention and your business. It can seem tempting to go for the cheapest option to stretch your budget as far as possible, but you run the risk of unreliable and possibly illegal suppliers destroying your…

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What the experts are saying about mobile

Victoria Dadson Avatar

Posted on May 06, 2014 by Victoria Dadson

This week we’ve been searching high and low to find out what the marketing experts have been saying about mobile. Below is a selection of the best quotes we found, which hopefully will inspire you to marketing greatness! If you weren’t sure if mobile was for you before, these experts will certainly convince you. “It…

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API Keys are here

James Nunnerley Avatar

Posted on April 28, 2014 by James Nunnerley

Our new API now supports api keys, meaning the login details for a Textlocal account can be separate from those used to access the API! We’ve been asked about it quite a few times since our new API went live last year, and as always, when customers ask, we deliver! An example of this would…

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Things you didn’t know about mobiles

Beth O'Farrell Avatar

Posted on April 28, 2014 by Beth O'Farrell

In order for your marketing to be successful, you must have a good understanding of your market and the platforms you intend to utilise. With that in mind, I have scoured the internet collecting facts about mobile to present a light-hearted look at our favourite platform! 91 percent of adults keep their smartphones within arm’s…

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The importance of getting your keywords right

Victoria Dadson Avatar

Posted on April 22, 2014 by Victoria Dadson

There’s no doubt that using a text keyword in your advertising can be a really effective way to get your customers to engage with you – IF you use them the right way. The recent #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went…

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Should you use email, SMS or both?

Beth O'Farrell Avatar

Posted on April 14, 2014 by Beth O'Farrell

There are countless options available to marketers considering how best to contact their customers. Email and SMS are two of the most popular methods of direct communication, but which is best? Each channel has their strengths and it is important to consider these when devising your marketing plan. SMS SMS has been around since the…

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Improving Security with One-Time-Passwords

Andy Dixon Avatar

Posted on March 10, 2014 by Andy Dixon

With an ever growing awareness of security online, and the dawning acceptance that passwords themselves are insecure, no matter how complex, web application developers are turning more towards using mobile technology to greatly improve registered user’s security and to also to check that someone actually exists when they sign up. The technology behind One Time…

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Zendesk Integration for Bulk SMS Software from TextLocal

James Nunnerley Avatar

Posted on March 07, 2014 by James Nunnerley

In our Technical team, we quite often get asked about 3rd party integrations. This time, it’s how to integrate with Zendesk. We’ll get these instructions uploaded to their list of integrations, but here they are. How to Setup: Firstly, create an account with Textlocal, if you haven’t already got one, by clicking here. Login to…

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What makes our customers act fast, SMS or email?

Beth O'Farrell Avatar

Posted on February 20, 2014 by Beth O'Farrell

Encouraging customers to read and absorb communications is one feat, asking them to act on your message or request can be another challenge. We know that open rates of SMS outshine email by miles, but how responsive are the recipients, really? We put it to the test and the answer it seems, is very! Seeing…

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