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Pearls of wisdom from your favourite mobile messaging experts

SMS for schools – happy parents, happy students, happy staff

Victoria Dadson Avatar

Posted on September 03, 2015 by Victoria Dadson

So you’re all ready for the new school year – new stationery, new textbooks, new students – but are you still using the same old ways of communicating with your parents and staff? Letters sent home with students have a way of ending up sitting at the bottom of a school bag for weeks on…

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Solving the problem of missed appointments

Jason Palgrave-Jones Avatar

Posted on September 01, 2015 by Jason Palgrave-Jones

It’s been well documented recently that missed appointments costs the NHS almost 1 billion pounds of taxpayer’s money every year. But it’s not just the NHS that suffers from this problem – any business that relies on its customers making appointments has the same issue, whether they be hairdressers, garages, vets, estate agents, government services……

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Do you know how successful your SMS campaigns are?

Victoria Dadson Avatar

Posted on August 28, 2015 by Victoria Dadson

Measuring the results of your campaigns is a key habit that all of the most successful SMS marketers have, and there are far too many people out there who don’t do it. Proper measurement of a campaign helps you to judge how effective it has been, so you can determine whether your methods are bringing…

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Make a meal of your marketing with mobile messaging

Charlotte Harrison Avatar

Posted on August 26, 2015 by Charlotte Harrison

Luigi explains opt-in textingRestaurants everywhere are always looking for ways to fill their tables on those quieter nights – previous diners are always a good group of people to target, but how do you reach them? Unsurprisingly, text is the answer. You might not have the numbers of people you’ve served in the past, but…

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Increase your donations and subscribers with short codes and social media

Victoria Dadson Avatar

Posted on August 24, 2015 by Victoria Dadson

Donors are the lifeblood of any successful charity, providing the funds that are essential for the work you do. With the fundraising tactics of larger charities under increasing levels of scrutiny, it’s more important than ever to find non-intrusive tactics that can generate a real return on your investment. So how can you, as a…

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Segmenting your database for marketing success

Charlotte Harrison Avatar

Posted on August 21, 2015 by Charlotte Harrison

You’ve got your account set up, you’ve followed all our tips for growing your database and now you’ve got a healthy database of contacts ready to receive your informative, useful and entertaining mobile messages. What next? If you’re new to mobile messaging or marketing it can be tempting to plunge right in and start sending…

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SMS – getting gyms and sports clubs fit for summer

Victoria Dadson Avatar

Posted on August 19, 2015 by Victoria Dadson

It’s summer time, and that means it’s time for garden parties, barbeques and ill-considered adverts about getting a bikini body. If you’re looking to get more members for your gym or sports club, there’s a much easier way than risking the controversy faced by Protein World earlier this year – SMS. You might not have…

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More conversions, low costs and increasingly easy – why aren’t you personalising yet?

Jason Palgrave-Jones Avatar

Posted on August 17, 2015 by Jason Palgrave-Jones

One of the greatest things that has come out of the digital marketing revolution has been the ability to create truly tailored communications at a relatively low cost. Contrasted with the cost of mass communications platforms that offer barely any personalisation opportunity, digital channels allow for individualised and highly relevant messages that can be much…

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Five more SMS tricks you might have missed

Charlotte Harrison Avatar

Posted on August 14, 2015 by Charlotte Harrison

We’re always looking to help our customers make the most of their mobile messaging, which is why we delved deep into the Messenger platform last week to bring you “Six bonus Messenger features that might surprise you…”. We didn’t quite finish with our extra features though, so here’s part two of our tips rundown. Segmented…

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Revolutionising the Finance Sector with SMS

Ellen Donaldson Avatar

Posted on August 12, 2015 by Ellen Donaldson

The advance of mobile technologies has transformed the finance sector into something unrecognisable when compared to the previous decade. From mobile banking apps to secure mobile payment methods to text marketing, there appears no end to this evolving and extremely valuable mobile-finance partnership. Hot on the heels of this text messaging trend for businesses, is…

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